We live in an era in which we depend on the good functioning of our pre-frontal cortex to come up with creative ideas, solve problems and make decisions.
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Prolonged stress leads to wear and tear on the body, thus affecting learning and memory in the hippocampus; working memory and executive function in the PFC.
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Neuroscientists discovered that when we are in certain social situations, our brains biologically react as if we are in physical pain.
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There are things in life that we take for granted so reading Ron’s story is a great reminder to be grateful for what we do have.
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When our amygdala gets hijacked, we are robbed of our flexibility, our sense of humour and our ability to deal with the unknown.
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Boldness has genius, power, and magic in it. Begin it now. Whatever you can do, or dream you can, begin it. Boldness has genius, power, and magic in it.
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One of the reasons that games are so popular is that they've mastered the art of engagement by tapping into how the human mind works more than any other medium.
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One of my greatest rewards is giving someone a project or a challenging task to do and seeing them realise that you trust them to do it.
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It comes down to a very simple thing. This quote by Ralph Waldo Emerson says it all - "The only way to have a friend is to be one."
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Neuromarketing can be defined as the application of neuroscience methods to analyse & understand human behaviour in relation to markets & marketing behaviour.
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